The services that school social workers provide are invaluable. School social workers act as the connection for school, home, and community services to help children with emotional, developmental, and educational needs. This year, as children head back to school, the National Association of Social Workers (NASW) and the School Social Work Association of America (SSWAA) and the NASW School Social Work Specialty Practice Section have prepared an online media toolkit to educate the public and media about the importance of school social workers. There are instructions on how to use the toolkit, which includes draft letters to school administrators and superintendents urging them to hire social workers; resources for families and school social workers; sample social media posts, images--including a Facebook frame--merchandise and more. For more, visit our introductory video announcing the campaign.